Buyer urgency is often overlooked by companies operating in B2B markets, primarily due to the challenge of gathering accurate intelligence on potential customers. However, to bridge the gap between customers' needs and the market, companies frequently convene at trade fairs. These events offer the optimal opportunity to understand the genuine business needs of companies and seize potential sales opportunities.

Companies in the packing industry cover a wide range of subjects, spanning industrial packing for healthcare, the food industry (including FMCG), and returnable packing materials like KTL. Frequently, these companies also provide manufacturing and printing services for retail, utilizing synthetic packing materials such as recyclable plastic bottles or carton boxes for various items.

The extensive range of possibilities is typically only constrained by market demand and, in contemporary times, increasingly by sustainability requirements. Companies in the packing industry strive to address these factors and deliver the best solutions to their customers. Manufacturers and printing houses from the packing industry convene at trade fairs to showcase the latest solutions aimed at satisfying B2B customers.

The packing industry is thriving in Poland, with significant explorations into new technologies and innovations shaping the market. This extends beyond packing modeling, encompassing various methods of packing. Most notably, the focus is on manufacturing, where advanced machines enable the realization of diverse ideas, meeting customer demand effectively.

Other companies that were actively reselling or distributing air cushion machines, as for example PK System, offered air cushion machines along with creasing paper machines for particular packing stations in warehouses, etc.

From a marketing perspective, the overall impression of exhibitors is heavily influenced by companies that excel in setting up engaging demos in their booths. Factors like colorfulness and exceptional booth layout also contribute to making a strong impact. Despite the importance of marketing in such events, some prominent companies, like EPSON, a well-known printer producer, may not take it seriously enough. During the event, EPSON's booth featured several worn-out printers, lacking the captivating presentation expected. This instance highlights that even large businesses shouldn't overlook opportunities to create a positive impression at trade fairs.