The IT business is redirecting its focus towards more effective management of business processes, a shift that align with quality engineering. We are currently tracking the trend of comprehensive ecommerce solutions in B2B, investigating a matter of great importance in digital business—its successful integration and market release. Taking the opportunity, we spoke with Karolina Blok, a QA Engineer with nearly 8 years of work experience in international companies, specializing in software.
Developing responsive marketing programs has become a comprehensive process for every industry where products and services are dedicated to B2B. We had the privilege of speaking with Frantisek Siling, a Country Sales Manager with over 25 years of experience in selling services within the airline industry across various countries. Alongside a sales expert, we will outline some characteristics of the strategic components in B2B sales and marketing.
Today enterprise that depends on the flow of goods requires supply chain operations that should be balanced with marketing objectives. We spoke with Burak Emre GÜNAY, a manager with over 10 years of experience in logistics operations for EMEA and APAC regions. We determined the market boundaries for companies that want to transform their business capabilities with B2B marketing and supply chain.
The refocusing of companies on inbound sales has significantly influenced all operations in recent years. We delve into the critical aspect of customer retention in B2B, examining customer retention strategies and methods to increase customer loyalty. To shed light on these topics, we invited Cedric Robinson, an expert with nearly 15 years of experience in supporting customers in the global market in Europe and the U.S.
This blog interview explores the strong relationship between business management and marketing, delving into the core of strategic management in corporate marketing. Discover the critical role of marketing strategies in today's business landscape and understand how they are deeply rooted in effective management practices.
Discover the impact of a unified marketing campaign in B2B communications. Understand the effectiveness of a thoughtfully designed marketing communication strategy, covering advertising, digital marketing, and beyond, to elevate your overall marketing efforts. Dive into the realm of strategic communication with Michel Belt, an expert with almost a decade of experience in B2B translations for foreign markets in French, Dutch, and English.
We explores the subject of B2B marketing executed through business photography. We had the opportunity to speak with Olesia Matvieieva, a business photographer with almost 10 years of experience working for various B2B industries. Together with our speaker, we will present some key aspects important in B2B photography (...)
Unlock the Secrets of B2B Graphic Design: Join us in an exclusive interview with Paweł Maruszewski, a seasoned graphic designer with almost 15 years of expertise in the B2B industry. Discover the insights, strategies, and creative elements that shape the dynamic world of graphic design in today's B2B landscape. Gain a deeper understanding of the role graphic design plays in crafting compelling messages and enhancing brand identities in the business-to-business realm.